Project: Logo, Digital Fliers & Invitation Concept
Client: The Trifecta through Mirrored Media
Date: May 2024

Trifecta hosts an unforgettable party that kickoffs the Kentucky Derby Weekend paying homage to the invaluable contributions of African Americans to Derby history with a reverence for the past, and a vision for the future.

Starting from the ground up, the logo was designed to emphasize the elegance and grandness of the event. From this logo, color explorations were made to establish the events palette and visual language.

The invitation was a concept piece for a pop-up card of Churchill Downs that would be sent out to special guests attending the event.